For the Arizona Bandits’ anticipated inaugural season, I led the complete design and creative direction for the team’s brand. Working closely with the team’s ownership group, I helped bring their vision to life by developing a bold, cohesive identity that positioned the Bandits as a standout franchise from day one. I designed the official logo and established a full brand system, including color palette, typography, visual motifs, and usage guidelines. I also designed the team’s home, away, and alternate jerseys—blending functionality and visual impact to reflect the team’s energetic and rebellious spirit. Beyond the core identity, I created a full line of fan merchandise, social media graphics, and marketing collateral to support launch efforts, sponsorship outreach, and fan engagement. This included everything from digital templates and promotional materials to apparel-ready graphics and advertising mockups. Although the team ultimately chose not to play their first season, I delivered a complete, market-ready brand and visual toolkit. This project highlights my ability to not only craft compelling brand identities, but also to scale them across merchandise, digital, and marketing platforms—all while adapting to changing circumstances.